From January 1, 2021 Burger King Restaurants Italy will become part of the agency’s client base for the next two years
Burger King®, one of the largest players in the restaurant industry in Italy and around the world, has chosen to entrust its communication, press office, public relation and crisis management activities to Hill+Knowlton Strategies Italy for the next two years.
Founded in 1954, Burger King® is today the second largest Fast Food chain in the world. The first restaurant in Italy opened in Milan in 1999 and in 2015 the company embarked on an important expansion plan in the country. Today, its restaurants in Italy are more than 220.
Thanks to the competence and experience in the food&beverage and retail sector, Hill+Knowlton will accompany Burger King® in its growth path for the next two years, a period during which companies in the sector will have to face the challenge of recovery after a complicated year like 2020.